Nowadays there are many thousands of high street retailers, who also operate a retail website. This does not mean they are neglecting their main business, just looking for an extra way of earning income.
If they have a standard shop insurance policy, then it is worth making the insurers, or the broker, aware of this additional activity. The standard, package type, policy will no doubt have a specific exclusion. You will find that most business insurance policies, where there is product liability cover have the following type of exclusion:-
Product Liability
Cover is excluded in respect of liability for products knowingly supplied or exported to the United States of America and/or Canada.
If a shop is selling products and they know that there are customers in North America, which in this day and age is very easy, then they need to make sure they have the right cover. It is not enough to say, “it’ll never happen to me” “I’ll never get a claim” or anything similar. Claims do occur, with increasing frequency, and you should always seek advice about the best type of policy.
It may well be that if you declare that only a small proportion of your turnover, usually less than 5%, is in respect of exports, and, importantly, you are not manufacturing, then your policy will give you cover. But, the policy will state that any actions brought against you must be in a UK court of law (as this is cheaper for insurers). Therefore, if you do have the relevant cover and you receive notification of a potential claim, then you must do nothing except speak to your business insurance broker in the first instance. Do not react to any notifications you receive without seeking some sort of advice from your broker.
One poitn to mention is where the exclusions say “knowingly”. If you sell a product to Mr A , who sells to Miss B who then sells to a customer in America, you cannot control that supply chain and cover shoudl apply. But, you need to watch out as some policies will simple exclude ALL products liability in respect of US/Canada exports, whether you are aware or not.

