So, we have seen the whole of the insurance industry reporting about the FSA and it’s letter to the comparison sites.
The FSA are not saying that they want to check how these sites fit in the whole distribution pattern, what they are saying is that “consumers may be being misled”. This is a bit of a sledgehammer blow, it is like the government telling the automotive industry that cars are being sold which may not have the right brakes. It is such an integral part of our industry, to talk to customers to understand what their business insurance needs and wants are.
We do not like the fact that these sites have pre-filled boxes, by the dozen, that assume this and expect that and lo and behold, when the customer gets to the end the quote is very cheap. It is cheap because they are supposed to have a Redcare alarm, they need to have full shop front roller shutters, they need to have BS3621 locks, they must have five years trading experience, they are not in a flood area, they do not have DSS tenants living above etc etc. The systems assume and the only reason they do this is because they want to sell on price.
If they got the full facts on every single risk then we know full well that they would not be quoting the dirt cheap prices they do. In addition to the assumptions that are made, we have the second issue of the actual quality of the policy they get. Is it made clear to the customer that they only have £1,000 glass cover, the theft excess is £500 and they don’t have portable equipment or legal expenses cover? To name but a few. Of course not. We think these sites have a place in the market, some people want to be able to sort out their insurance cover outside of normal business hours, but when they do this via a website, we would prefer the playing field to be as level as possible.

