Ask anyone in the world of business insurance and they will tell you that getting new business is many times more expensive than renewing an existing policy. There are the upfront “acquisition” costs, marketing and time in providing the quotes and then there are the processing and compliance costs in actually getting the policy issued to the client.
To the layman, this may not seem like a huge amount of work or effort, but when you compare this to the work involved in issuing a renewal you’re probably looking at three to four times the cost for new business, compared to renewal. This would make you think that insurers would be keener to keep the renewals than target new business. Whilst the rhetoric from insurers follows this stance, the reality is that they still price new business more keenly than renewals. This is in the hope (which is proven) that once a customer takes out a new business insurance quote, a bit of complacency sets in and as long as there are not huge increases, the customer will renew.
For every hundred new policies they issue, all commercial insurance companies have percentage targets for the amount they want to renew. This means that they have percentage targets for the amount of business they are happy, or prepared, to lose. The ones we have worked with over the years will usually look for a renewal percentage of 75% on the number of policies, if they get 85%+ they are over the moon.
All of this leads to the fact that your existing commercial insurance renewal, is not always going to be the most competitive price available from your insurer. A little experiment is to just phone up your broker when you get your renewal (if it has gone up by more than inflation and index-linking) and ask them to shave a bit of the premium. Without even supplying an alternative renewal quote you can usually get 5% off just for making the phone call.
You do have to be careful though, you may have to prove that you have an alternative cheaper quote on the same terms and conditions, but it is always, and I repeat always, worth looking around at renewal if you have had an excessive increase. The next post will cover additional terms at renewal, which can cost you even more financially.

