If you have read any of our previous posts, we have said in the past that we have not time for websites that, “offer” to compare business insurance. All they do is compare price. You do not get advice, you do not know whether you are getting the cover/excess you need and making changes is a nightmare.
But, and it is just a tongue in cheek one today, this week we have picked up 7 new customers purely because they were through one of the sites that has managed to claw is way to the top three in Google. Of course, we cannot say which one because of our clients confidentiality. The issue was, that the clients either had policies that were woefully inadequate for their needs, even going as far as not having the right cover at all or when they tried to make changes it took ages and ages and ages (repeat to fade).
So, for one week only a business insurance broker is proud to say, that because of the shoddy service provided, we love the comparison sites as we feed off their unsatisfied customers.
Why should it take three weeks (weeks, not days) to make a change, why should an IT contractor find out that their policy excludes work at clients premises and why should the prices for mid-term alterations be way, way in excess of what the market wants?
The simple reason is, that they compartmentalise everything. Their sites force you into a certain product ranhge, which is nice and cheap. Them when you have a claim (that is not covered) or an issue with your policy, you are told that it was you that “positively chose the particular contract”.
You have no real feed back, because, as you were not advised, you cannot claim that you were mis-advised, if you get my drift.
Anyway, whilst we know these sites will be around for a while, we just hope that they will learn to treat the customer in the way a normal broker would. This will stop the whole industry being tarred with the same brush.

